Let’s answer some personal questions about data-driven video
From customer data and creative production to integrations, security and results—here’s how Benvoo makes every video personal.
The platform
Understanding Benvoo
Start with what Benvoo is, how personalisation works and what makes the experience different from a standard video campaign.
What is Benvoo?
Benvoo is a personalised video platform that uses the information you have available about your audiences to create tailored communications at scale. Text, visuals, narration, offers and next steps can all change based on the individual or audience segment, creating a more relevant and engaging experience for every viewer.
How is a personalised video different from a standard video?
It moves beyond generic, one-size-fits-all communication that is easy to ignore. Every video is tailored to the individual, incorporating relevant details such as their name, membership, account information, activity, milestones or recommended next action to make the message more personal, relevant and actionable.
Is Benvoo just mail merge for video?
Yes, but much more powerful. Think of it as mail merge brought to life through video, with the ability to customise the entire experience for different audiences, not just a name or a few fields. Personalise scenes, messaging, imagery, voiceover and calls to action, then measure how each audience responds so you can optimise campaigns and demonstrate ROI.
Can viewers make choices inside the video?
Absolutely. Interactive CTA buttons can guide viewers towards the action you want them to take, while surveys and questionnaires can capture valuable insights directly within the video experience.
Data & integration
Built around the data you
already have
Benvoo works with your existing customer information and campaign systems.
What data can be used?
We can use almost any data you have available about your audience to create more relevant and engaging experiences. It all starts with something as simple as a name, which immediately makes the communication feel more personal and helps capture attention. Depending on the communication, we can incorporate information such as how long someone has been a customer or member, their benefits, activity, milestones, preferences or individual circumstances, helping us deliver content that is relevant to them and clearly shows the value of your product or service.
Does Benvoo integrate with our CRM?
Our team is happy to explore API integrations to help automate the data flow. These details can be discussed during discovery so we can provide tailored solutions.
Can the video update when customer data changes?
Yes. Real-time personalisation can render the experience from current data when the viewer opens it. Pre-rendered campaigns are also available when a fixed version is more appropriate.
Do we need to prepare all the data ourselves?
The Benvoo team helps define the data structure, personalisation nodes, logic checks, routing, testing requirements and fallback content. Your team continues to be the custodians of the data used for generating the content.
Production & delivery
From idea to delivery
Our team can manage strategy, creative, production, personalisation and delivery from end to end.
Who creates the video?
Our in-house team can manage concept development, scripting, design, animation or filming, editing, personalisation logic, testing and delivery through the Benvoo platform.
Can the creative team follow our brand guidelines?
Yes, our design team will develop the content around your visual identity, tone of voice to ensure the assets are on brand.
How are personalised videos delivered?
Videos can be linked from email, SMS, customer portals, websites, apps or other campaign touchpoints. Each recipient can be directed to their own secure personalised experience.
How long does a project take?
Timing depends on the creative approach, number of data variables, integrations and approval process. A project schedule is defined after the initial discovery and data review.
Security & measurement
Secure, measurable and
accountable
How does Benvoo protect customer information?
Data handling, access, hosting and retention requirements are agreed for each project. Benvoo is designed for secure delivery and supports enterprise security and privacy processes.
What can we measure?
Reporting can include opens, plays, completion, watch time, drop-off, interactions, calls-to-action and conversion. Measurement is configured around the behaviour the campaign is intended to change.
Can results be measured for each customer?
Where permitted by your privacy and campaign settings, interactions can be connected to the relevant recipient so follow-up activity can be more informed and useful.
